Founded in 1992, Tristar Products Incorporated has become one of the largest product development and marketing companies in the world.  With well-established brands and media power in over 100 countries, Tristar Products' sales exceed $1 billion worldwide.

Tristar Products works with leading inventors and celebrities such as Don Brown (Ab Roller), Jack LaLanne (Power Juicer), Brenda DyGraf (AirClimber) and Denise Austin (Pilates Yoga Trainer).

Keith Mirchandani, CEO of Tristar Products

A respected business visionary, Keith Mirchandani is President, CEO and Founder of Tristar Products Inc.  With over 20 years of direct marketing experience, Mr. Mirchandani oversees product development, commercial production and strategic partnerships.

Mr. Mirchandani's dedicated team of television commercial experts manage production at Tristar Products' 65,000 square-foot facility.  Producers, directors, writers, set designers and product researchers are available to Tristar Products' select clients.